Chinese Consumers : Exploring the World's Largest Demographic

Softcover Reprint of the Original 1st 2019 ed.

by Ashok Sethi

Book Details

Format Paperback / Softback

ISBN-10 981134292X

ISBN-13 9789811342929

Edition Softcover Reprint of the Original 1st 2019 ed.

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 21st, 2018

Print length 230 Pages

Product Classification: Occupational & industrial psychology Economics Market research

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Ksh 16,200.00

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

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