Celebrity Culture and the Entertainment Industry in Asia : Use of Celebrity and its Influence on Society, Culture and Communication
Book Details
Format
Paperback / Softback
ISBN-10
1783208074
ISBN-13
9781783208074
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2017
Print length
202 Pages
Weight
372 grams
Dimensions
17.00 x 23.10 x 1.10 cms
Product Classification:
Cultural studiesPopular cultureMedia studiesMedia, information & communication industries
AI Summary
Ksh 4,500.00
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This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
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