Celebrity Bromance and Comradery Capital in Asia

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Get Celebrity Bromance and Comradery Capital in Asia by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.