Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030953459
ISBN-13
9783030953454
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2022
Print length
598 Pages
Product Classification:
Occupational & industrial psychologyBusiness strategySales & marketing
AI Summary
Ksh 36,000.00
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For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.
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