Business-to-Business Marketing Management : Strategies, Cases and Solutions
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1780525761
ISBN-13
9781780525761
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 4th, 2012
Print length
360 Pages
Weight
680 grams
Dimensions
23.40 x 15.60 x 3.30 cms
Product Classification:
Sales & marketing managementSales & marketing
AI Summary
Ksh 20,500.00
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0 in stock
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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