Business-to-Business Brand Management
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1848556705
ISBN-13
9781848556706
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2009
Print length
504 Pages
Weight
504 grams
Dimensions
77.30 x 15.20 x 3.00 cms
Product Classification:
Sales & marketing managementSales & marketing
AI Summary
Ksh 20,700.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Get Business-to-Business Brand Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages.
Discover books you might love based on this title.
More in This Genre
The Routledge Handbook of Service Research Insights and Ideas
Ksh 42,300.00
Moderating Focus Groups
Ksh 26,450.00
Accounting and Distributive Justice
Ksh 28,800.00
The Digital Marketing Handbook
Ksh 14,750.00
No B.S. Guide to Successful Marketing Automation
Ksh 3,250.00
Sustainable Management of Transnational Megaprojects
Ksh 27,900.00
