Business Acumen for Strategic Communicators : A Primer
Book Details
Format
Paperback / Softback
ISBN-10
1838676627
ISBN-13
9781838676629
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2021
Print length
336 Pages
Weight
516 grams
Dimensions
15.20 x 23.00 x 2.40 cms
Product Classification:
Business strategyManagement decision makingPublic relationsOrganizational theory & behaviour
AI Summary
Ksh 5,750.00
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Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
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