Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI
Book Details
Format
Paperback / Softback
ISBN-10
1484298098
ISBN-13
9781484298091
Publisher
APress
Imprint
APress
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 29th, 2023
Print length
340 Pages
Weight
538 grams
Dimensions
27.80 x 23.30 x 2.60 cms
Product Classification:
ConsumerismOccupational & industrial psychologySales & marketingDatabasesArtificial intelligence
AI Summary
Ksh 9,000.00
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From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.
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