Breaking Up America : Advertisers and the New Media World
by
Joseph Turow
Book Details
Format
Paperback / Softback
ISBN-10
0226817504
ISBN-13
9780226817507
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 15th, 1998
Print length
256 Pages
Weight
397 grams
Dimensions
2.30 x 1.60 x 0.20 cms
Product Classification:
AdvertisingMarket researchAdvertising industry
Ksh 5,050.00
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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
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