Branding Bangladesh : From ‘Bottomless Pit’ to a ‘Middle Income’ Country

1st ed. 2023

by Imtiaz A. Hussain , Jessica Tartila Suma

Book Details

Format Hardback or Cased Book

ISBN-10 9811971943

ISBN-13 9789811971945

Edition 1st ed. 2023

Publisher Springer Verlag, Singapore

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 1st, 2022

Print length 163 Pages

Weight 352 grams

Dimensions 21.70 x 15.60 x 1.70 cms

Product Classification: Communication studies Sociology Political structure & processes

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This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

This book explores Bangladesh''s shift from a ''bottomless pit'' into a ''middle-income'' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country''s limited number of representative brands, but also a realization of many more brands to have built up over time.

Get Branding Bangladesh by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.