Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech

by Brian Smith

Book Details

Format Hardback or Cased Book

ISBN-10 1788602404

ISBN-13 9781788602402

Publisher Practical Inspiration Publishing

Imprint Practical Inspiration Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 19th, 2020

Print length 212 Pages

Weight 630 grams

Dimensions 21.50 x 21.00 x 2.50 cms

Product Classification: Sales & marketing Pharmaceutical industries

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Ksh 10,050.00

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Brand Therapy is a â€œhow toâ€ book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Get Brand Therapy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has pages.