Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding
by
Jay Mandel
Book Details
Format
Hardback or Cased Book
ISBN-10
1398609811
ISBN-13
9781398609815
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2023
Print length
256 Pages
Weight
634 grams
Dimensions
16.40 x 24.20 x 2.50 cms
Product Classification:
Business strategySales & marketing
AI Summary
Ksh 14,750.00
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Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
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