Brand Relevance : Making Competitors Irrelevant
Book Details
Format
Hardback or Cased Book
ISBN-10
0470613580
ISBN-13
9780470613580
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 15th, 2011
Print length
400 Pages
Weight
658 grams
Dimensions
22.80 x 16.30 x 3.30 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 4,500.00
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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Get Brand Relevance by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
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