Big Data Analytics

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.

Chapters examining analytics for decision-making cover such topics as:

Big data analytics for gathering business intelligence
Data analytics and consumer behavior
The role of big data analytics in organizational decision-making

This book also looks at digital marketing and focuses on such areas as:

The prediction of marketing by consumer analytics
Web analytics for digital marketing
Smart retailing
Leveraging web analytics for optimizing digital marketing strategies

Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

Get Big Data Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.