Behavioral Economics for Tourism : Perspectives on Business and Policy in the Travel Industry

by Milena S. Nikolova

Book Details

Format Paperback / Softback

Book Series Perspectives in Behavioral Economics and the Economics of Behavior

ISBN-10 0128138084

ISBN-13 9780128138083

Publisher Elsevier Science Publishing Co Inc

Imprint Academic Press Inc

Country of Manufacture NL

Country of Publication GB

Publication Date Oct 1st, 2020

Print length 278 Pages

Weight 454 grams

Dimensions 15.20 x 22.90 x 2.00 cms

Product Classification: Behavioural economics Tourism industry

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Ksh 28,250.00

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Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.

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