Audience Economics : Media Institutions and the Audience Marketplace
Book Details
Format
Hardback or Cased Book
ISBN-10
0231126522
ISBN-13
9780231126526
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 25th, 2003
Print length
256 Pages
AI Summary
Ksh 21,050.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
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