Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade : Desk Reference

by Christopher Paul , Colin P. Clarke , Jessica Yeats , Miriam Matthews

Book Details

Format Paperback / Softback

ISBN-10 0833088904

ISBN-13 9780833088901

Publisher RAND

Imprint RAND

Country of Manufacture US

Country of Publication GB

Publication Date Apr 24th, 2015

Print length 424 Pages

Weight 871 grams

Dimensions 25.10 x 17.70 x 2.50 cms

Product Classification: Military history

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Ksh 4,700.00

Re-Printing 0 in stock

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The U.S. Department of Defense has struggled to assess the progress and effectiveness of its information operations. Best practices across sectors can guide the assessment of these activities and ensure that they help meet national security goals.

The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources.

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