Applying Qualitative Methods to Marketing Management Research
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349725064
ISBN-13
9781349725069
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2003
Print length
292 Pages
Product Classification:
Management & management techniquesSales & marketingMarket research
AI Summary
Ksh 16,200.00
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Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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