An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

2021 ed.

by Florian Kaefer

Book Details

Format Hardback or Cased Book

Book Series Management for Professionals

ISBN-10 3030671437

ISBN-13 9783030671433

Edition 2021 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture CH

Country of Publication GB

Publication Date Mar 30th, 2021

Print length 289 Pages

Weight 596 grams

Dimensions 16.10 x 24.10 x 2.50 cms

Product Classification: Urban economics Sales & marketing Tourism industry

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Ksh 12,600.00

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Get An Insider's Guide to Place Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.