Advertising Today and Tomorrow
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
Get Advertising Today and Tomorrow by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
New Urban Worlds
Ksh 9,900.00
Migration and Social Protection in Europe and Beyond (Volume 1)
Ksh 8,100.00
War, Women, and Power
Ksh 17,800.00
The Fourth Secularisation
Ksh 4,800.00
Examining the Past and Shaping the Future
Ksh 26,100.00
25 Essential Skills for the Successful Behavior Analyst
Ksh 24,300.00
