Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
Book Details
Format
Hardback or Cased Book
ISBN-10
1398604879
ISBN-13
9781398604872
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2022
Print length
256 Pages
Weight
256 grams
Dimensions
61.50 x 16.30 x 2.20 cms
Product Classification:
Business strategyBusiness innovation
AI Summary
Ksh 22,850.00
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Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.
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