Advances in Digital Marketing and eCommerce : First International Conference, 2020
1st ed. 2020
Book Details
Format
Paperback / Softback
Book Series
Springer Proceedings in Business and Economics
ISBN-10
3030475948
ISBN-13
9783030475949
Edition
1st ed. 2020
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2020
Print length
220 Pages
Product Classification:
E-commerce: business aspectsBusiness mathematics & systemsSales & marketingBusiness applications
AI Summary
Ksh 16,200.00
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Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Get Advances in Digital Marketing and eCommerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
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