Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Information Systems Engineering and Management
ISBN-10
3031657268
ISBN-13
9783031657269
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 24th, 2024
Print length
440 Pages
Product Classification:
E-commerce: business aspectsSales & marketingData capture & analysisArtificial intelligence
AI Summary
Ksh 28,800.00
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In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before.
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