ADMAN VS CHOMSKY

by AHMAD ABU ZANNAD

Book Details

Format Paperback / Softback

ISBN-10 9948844904

ISBN-13 9789948844907

Publisher AUSTIN MACAULEY PUBLISHERS UAE

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 31st, 2021

Print length 170 Pages

Weight 218 grams

Dimensions 12.70 x 20.30 x 1.50 cms

Product Classification: Economics

AI Summary

Ksh 2,700.00

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It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one. Dr. Noam Chomsky A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society. Muna AbuSulayman, International development expert

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