Account-Based Marketing : The Definitive Handbook for B2B Marketers
by
Bev Burgess
Book Details
Format
Paperback / Softback
ISBN-10
1398619132
ISBN-13
9781398619135
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2025
Print length
312 Pages
Weight
476 grams
Dimensions
15.60 x 23.50 x 1.90 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
AI Summary
Ksh 5,700.00
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Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.
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