A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Third Edition
Book Details
Format
Paperback / Softback
ISBN-10
1631577611
ISBN-13
9781631577611
Edition
Third Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2017
Print length
289 Pages
Weight
472 grams
Dimensions
15.30 x 22.80 x 2.40 cms
Product Classification:
Public relations
AI Summary
Ksh 3,700.00
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
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