A Primer on Consumer Behavior : A Guide for Managers
Book Details
Format
Paperback / Softback
ISBN-10
1947441205
ISBN-13
9781947441200
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2018
Print length
140 Pages
Weight
200 grams
Dimensions
22.80 x 15.20 x 0.70 cms
Product Classification:
Macroeconomics
AI Summary
Ksh 3,300.00
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0 in stock
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Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
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