A kind of magic : The political marketing of the ANC
Book Details
Format
Paperback / Softback
ISBN-10
1431408271
ISBN-13
9781431408276
Publisher
Jacana Media (Pty) Ltd
Imprint
Jacana Media
Country of Manufacture
ZA
Country of Publication
GB
Publication Date
Nov 13th, 2013
Print length
256 Pages
Weight
290 grams
Dimensions
15.60 x 23.60 x 1.60 cms
Product Classification:
Political leaders & leadershipPolitical campaigning & advertising
AI Summary
Ksh 3,050.00
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0 in stock
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Quality
Fast
Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.
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