A Companion to Survey Research

by Michael D. Ornstein

Book Details

Format Paperback / Softback

ISBN-10 1446209091

ISBN-13 9781446209097

Publisher Sage Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 22nd, 2013

Print length 192 Pages

Weight 336 grams

Dimensions 24.20 x 16.90 x 1.10 cms

Product Classification: Research methods: general

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This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey.

Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates.

This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.

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