#Share : Building Social Media Word of Mouth
Book Details
Format
Paperback / Softback
ISBN-10
1637424140
ISBN-13
9781637424148
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 30th, 2022
Print length
218 Pages
Weight
324 grams
Dimensions
15.20 x 22.80 x 1.60 cms
Product Classification:
E-commerce: business aspectsMarket researchComputer networking & communications
AI Summary
Ksh 5,300.00
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Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
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